When Exact Is Not Exactly Exact
Exact keywords were just that – keywords that would only show when there was an exact match between the users search query and the advertisers keyword.
Read More02 8456 5928
Blog Archives
The Growth of Video Advertising on Mobile
For the past few years advertisers have been talking about the growth in mobile device internet usage with mobile bypassing desktop as the main device in 2014 and mobile video accounting for 55% of traffic globally.
Read More
What Changes to Facebook Cost Per Click Mean to You
Recently Facebook updated how cost per click (CPC) is measured on its advertising platform, changing the way advertisers will be charged for clicks.
Read More
Club Soda Newsletter
Sign up to our free newsletter and get industry insights, stats and more!
Read More