A recent feature to Google Adwords is their Click to Call feature. This feature allows advertisers to display a phone number as a link alongside their Adwords advertising to users searching on Mobile devices. This allows users the option to call the number displayed alongside Adwords ads as an alternative to clicking through to the […]
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With increasing numbers of smart phones in Australia it is worthwhile splitting targeting Mobile devices separately in your Adwords campaigns. Google Adwords allows advertisers to set up campaigns based on devices targeted, including smartphones. This allows you to set up specific campaigns where you can tailor your messaging specifically for mobile users. You can also […]
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Site links are an additional feature available through Google Adwords for their advertisers to use alongside their ad creative on Google Search. Site links allow an advertiser to display up to 10 additional links to their website, different to that of the main landing page for the ad. Each link can be tailored to have […]
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August 2011 saw a wide range of news, sports and social related events top Australian search history. The below issues and events are the Sodafizz hot 5 searches for August 2011:
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