Customers love brands that appear more human. When you’re the real deal, people will instinctively be drawn to your brand. So if you want a deeper, emotional connect with consumers, your brand story has to live and breathe authenticity. And that means ditching the paper-thin robotic tendencies. Here’s how.

Convey your story effectively

When telling your brand story, start with a clear purpose. Demonstrate what you bring to the table with interesting content that screams legitimacy and relatability. If you don’t have a transparent agenda, customers will see through you and march right over to your competitors. So make sure your copywriting skills are up to scratch.

Get customers involved

One of the best ways to build trust amongst customers is to show other customers interacting with your brand. Think about the type of online behaviours your customers engage in and develop content that will benefit that target audience. For example, a great way to get people thinking about your brand is by encouraging them to share product photos on your Facebook page.

Honesty is the best policy

If your brand makes a public mistake, own it. Be transparent about any weaknesses. People will feel more loyal to an honest brand than one that continuously uses Band-Aid solutions to cover up problems. To lessen the blow of a brand weakness, acknowledge it and follow up with a solution.

Need help building an authentic brand story? Get in touch.