4 Tips for Using SEO and UX to Improve Your Site

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Jun 07, 2016
Lani Oaten
content marketing

4 Tips for Using SEO and UX to Improve Your Site

To build a site that ranks well on Google and converts leads, you need to understand that User Experience (UX) and SEO have become inseparable entities that need to work together to create the perfect website.

Neither UX nor SEO can stand on their own, and the importance of both becomes apparent when you consider Google’s tendency to reward websites with stellar SEO and a focus on the user.

Here’s how to use both to your best advantage.

Make content relevant and readable

When it comes to SEO optimisation, the readability of a page comes down to how concise, relevant and engaging the text is. Best practice tips for SEO indicate that a clear content structure and relevant use of keywords will work in your favour. UX will affect the appeal of a page and give users a good first impression, which may result in a lower bounce rate and thus boost SEO.

Create visual appeal

The trick with UX and SEO is to strike the perfect balance between great visual imagery and text. UX places importance on the design elements of a website with appealing structure and design that focuses on accessibility. Meanwhile, SEO works to act as an anchor for the navigation, depicting information clearly and optimising images with alt tags to assist with crawlability. Combine the two and you have a fully functional, beautiful website with great SEO.

Don’t forget about the functionality

The pillar of any website is functionality. After all, this affects page speed, accessibility and, importantly, navigation. If users can’t navigate your site, then you may as well not have one! That means it’s crucial to have a sitemap, as this will assist with the navigation and the indexing of your site on Google.

Don’t forget that perhaps one of the most important factors in the functionality of your website is whether or not it is mobile-friendly. This will significantly impact both UX and SEO, as users are more likely to stay on a website with mobile-responsive design. Also note that, thanks to ‘Mobilegeddon‘, Google tends to punish websites without mobile-friendly functionality.

Include calls-to-action

The ultimate goal of UX and SEO is to get visitors to turn into conversions on your website, whether this be by turning visitors into loyal users, getting sales, or driving subscribers to your email newsletter. To do this, your site needs to be easily navigated, informative and effortlessly accessible. The one thing you have to always make readily available on your site is a call-to-action link. As well as a great browsing experience, users on your site need to be able to have a clear pathway that allows for conversion. Both UX and SEO require this idea to be in the back of your mind when designing and creating content for your website.

Remember, a harmonious blend of UX and SEO principles will benefit your website the most in the long run. Need a hand with that? Get in touch.

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