In our highly digitised world, the attention span of the average adult now weighs in at a measly 8 seconds.Why? The amount of online noise now makes it difficult for anyone to pay attention to anything for an extended period of time. Which makes it difficult for brands to compete.

Here’s how to break through the noise and get your email marketing noticed.

Make it scannable

When you’re writing marketing emails, leave out the fluff. No one wants to read an introduction the size of an essay. Be quick and to the point without losing your brand personality. Put the most important information first, and keep the content readable with bullet points, spaces or numbers. Make sure your reader knows what the low-down is within a few seconds. Less is more!

If it isn’t mobile-friendly, it’s your funeral

It’s 2015. Which, annoying as it is, when you walk down the street you’ll probably see a whole lot of people gazing into a shiny metal thing called a smartphone. Mobile is now one of the most popular ways to consume information and 67.2% of consumers use mobile to check email. If you aren’t optimising for mobile, your target audience likely won’t be happy. If you need some pointers, check out our hints for optimising your email campaigns for mobile.

Beauty is power

When people consume content, they want it to be beautiful. Visuals draw the eye in a way text can’t. A picture is worth a thousand words, as they say… And no one likes receiving an ugly email. Visual storytelling is a powerful mechanism that will help you get your message across. If you use it wisely, you’ll be able to get your message across in seconds.

Need a hand creating an email campaign that will drive subscriber engagement and get better results? Get in touch.