How often do your email subscribers convert into paying customers? If you’d rather not answer that question, it could be time to shake up your email marketing strategy.

To compel subscribers to click and convert, create a sense of urgency around your products. Present the information in your emails in a pressing way and you’ll be on the money. But how, exactly?

Here’s how to get your customers to feel the need for speed.

Make deadlines loud and clear

A sure-fire way to drive more conversions is to set a cut-off date for what you’re offering. Subscribers will feel compelled to convert on a whim if you really drive home that sense of urgency with a big, bold deadline front and center of your email. You might even reward subscribers for taking advantage of your offer within a certain time frame with a discount.

Make it limited-time only

Make yourself comfortable with using the words “limited-time” or “limited-edition” – they are going to be terms you’ll be using a lot more often. A sense of scarcity will push customers to act fast. The same goes for your popular items: if they come back in stock, make a big deal about it by sending out an email.

Tease your product in the subject line

This goes for the preheader, too. Use urgent language in both of these to promote what’s inside your email – phrases like “act fast” and “hurry” should do the trick. Remember to make it time-sensitive to create that sense of urgency that will compel more subscribers to act.

Keep the ball rolling in your call to action

Word choice plays a huge role in your call to action button – you’ve only got 2-5 words to really drive it home and make not clicking that button almost impossible. Motivate your subscribers with urgent words that describe the action you want them to take.

Still stuck on ideas for your email marketing campaigns? Get in touch.