Email marketing isn’t going away anytime soon. In fact, inbox real estate is more sought-after than ever – it’s estimated that around 120 billion business emails are sent and received every day. (Source: Radicati). And with good reason.

With that much competition, it’s vital to make sure your email cuts through the clutter. Sharp copy and high quality content is your best bet for success for capturing the hearts and minds (and potential wallets) of your prospective client base.

Here’s how.

Keep it short and snappy

When it comes to email marketing, long subject lines are a death wish. No one wants to read subject lines the size of a thesis. Mobile format makes this point even more critical – with less space to work with (we’re talking about 30 characters max), it sure helps to ditch any unnecessary text.

Contextualise with pre-header text

Pre-header text exists for a very handy reason – to help give your email just a little more context to further inspire subscribers to open your email. So make sure you use it wisely.

Incite curiosity

Not only should you have a short subject line, you should try to create a spark that will urge subscribers to click through to find more detailed content on your company website or blog. Get creative – and don’t forget to take advantage of emoji, too.

Get personal

In the body copy of your email, be sure to address your subscriber by name by inserting a “personalisation” from the information that subscribers have filled out in the sign up form. This makes emails feel tailored to each subscriber, rather than having subscribers feel like a tiny dot in a massive email blast.

Make call-to-actions interesting

Call-to-action text isn’t something to take lightly. Turn subscribers into conversions by making your call-to-actions into clickable buttons with enticing copy. Like subject line text, be sure to keep it succinct and persuasive.

The less text, the better

Email content is a lot like social media copy: the less words you can use to convey your message effectively, the better off you’ll be. You don’t want a campaign that feels like a never-ending story. Concise, persuasive content will hold subscriber interest. Try to avoid including whole blog articles in your email – link out to long-form reads that are published on your website, third party site or even LinkedIn and convince subscribers of their value to encourage a click.

Don’t feel confident creating awesome campaigns? Get in touch.