How to Ace Email Marketing Before Christmas

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Oct 20, 2016
Lani Oaten
email marketing

How to Ace Email Marketing Before Christmas

Christmas is less than 9 weeks away – it’s time to get cracking on your email marketing strategy! The festive season is fast approaching and businesses should make the most of the holiday hype by setting up email marketing automation for their subscriber base.

If you’re stuck for ideas, we’ve made a list of easy tips and email messages to inspire a little Christmas cheer amongst your customers.

The welcome email

Even if you don’t have a complete automation strategy in place, this one should be your first port of call when designing your email marketing. The welcome email is one that gets triggered automatically when a new person signs up to be a subscriber. Be sure to include a warm greeting and outline, briefly, the benefits of subscribing to your emails. To encourage action, include a limited-time subscriber-only offer or discount code.

Black Friday or Cyber Monday sales

The USA doesn’t get to have all the fun any more. Thanks to the Internet, Black Friday and Cyber Monday sales have gone global. In recent years you may have noticed great deals popping up online come November, as Black Friday and Cyber Monday traditionally follow Thanksgiving Day in the States. Take advantage of the hype and inspire an online spending frenzy on your website by including promotional emails in your email marketing schedule, with deals exclusive to those particular days.

The gift guide catalogue

Sometimes shoppers need a little inspiration when searching for Christmas gifts. Make it easier to find presents for the “hard-to-buy” people in their lives by presenting them with a digital catalogue of some of the great gift options available on your website. Depending on how much detail you have about your subscribers, you can tailor your gift guides depending on their age, gender, location and more. Be sure to design emails with appealing imagery and strong calls to action, and highlight other benefits like great price points or free shipping.

Holiday blog content

Up the ante on your website’s blog by including helpful seasonal content for your customers. Depending on your brand’s niche, you can create blog posts that will also serve as fantastic email content for your subscribers. When thinking of new blog ideas, consider the content usually included in your blogs and give it a Christmas spin. Then integrate your blog posts into your holiday email marketing strategy, sending subscribers an alert email when a new post goes live. This will help to keep your audience engaged and excited for what’s to come in the festive season.

Customising email campaigns

One of the best things about email marketing automation? The ability to tailor follow-up emails depending on how different subscribers react to each email. This means you can set up your marketing to trigger different messages if, for example, certain subscribers don’t open or click on your email. You should also consider the interests of your diverse subscriber base – what works for one group won’t work for another, so remember to create customised automated emails for each segment.

Need a hand with your holiday marketing? Mistletoe alert – we can help you with that. Get in touch.

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