If You're Not Using Email Marketing, You Should Be - Sodafizz

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"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

May 13, 2015
Lani Oaten
email marketing

If You’re Not Using Email Marketing, You Should Be

So, you’re a face-to-face kinda business. You like to build a rapport with your customers while they are standing right in front of you. But maybe you’ve started thinking about if your business could benefit from a little email marketing shake-up, but have no idea where to start. Well, you’re dead right. You can get a ton of value (read: revenue) from building a customer email list and using it wisely.

But why?

Email is the most effective marketing platform in the world

Email became global in 1993, with origins in the 1970s, and gained traction with regular consumers in the mid 1990’s. So ponder this: 22 years on, email is still around. It’s probably easier to exterminate cockroaches who roamed with the dinosaurs than it is to get rid of email. Even social media hasn’t eliminated the simple need for an email address to login (yet).

Simply put, email has the highest ROI of any marketing channel around – beating paid search, social media, TV and radio. Obviously, this has a direct impact on you as a business owner – the more relevant people exposed to your products, the more people you’re going to get buying them.

Get with the times: your customers are using it

Even if you’re not using it, your customers are. And the easiest way to bridge the gap between you and them is to knuckle down and get yourself an email marketing strategy. It might seem like everyone and their uncle is on Facebook and Twitter these days. And you’re right – they are. But there’s a good chance more of your customers have email addresses than they do social media. Research shows there are more than 4 billion email accounts globally, while Facebook and Twitter each claim to have 1.35 billion and 270 million respectively.

You can control your email list

Email is free from the restraints that hold Facebook back – it’s an open medium that no one organisation controls. The rules on Facebook can change at any time – a good example of this is the push for Facebook paid advertising in order to reach consumers.

Need advice on how to start email marketing? Get in touch.

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