Mobile email rising and rising

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Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Jun 22, 2011
Sodafizz
email marketing

We have recently crunched email usage numbers and have been very surprised by the rapid rise of email opens on mobile devices.

In just 2 years, usage of clients such as iPhone, iPad and Android has increased five-fold – amazing! This is particularly impressive considering that in 2009 the iPad and Android had only just been released and the bulk of mobile email was on BlackBerry phones that didnt support HTML.

Interestingly the desktop has worn the brunt of the marketshare loss, with web-based email client remaining quite constant although the buzz in the Sodafizz office is that we arent tracking web-based emails viewed on mobiles.

Looking at the data from May 2011, here’s the breakdown of market share across these mobile email clients.

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