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Ipsos, the world’s 3rd largest Market Research firm, engaged Sodafizz to drive members to their North American research panel i-Say using a Google AdWords campaign.
Working closely with the Respondent Acquisition team we revised the SEM strategy to match campaign objectives to attract dedicated people with strong opinions to join the i-Say team.
Ongoing campaign optimisation delivered phenomenal results for the client.
Sodafizz has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin