SEM – Ipsos Market Research


What we did


Ipsos, the world’s 3rd largest Market Research firm, engaged Sodafizz to drive members to their North American research panel i-Say using a Google AdWords campaign.

Working closely with the Respondent Acquisition team we revised the SEM strategy to match campaign objectives to attract dedicated people with strong opinions to join the i-Say team. 

Ongoing campaign optimisation delivered phenomenal results for the client.

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CPA decreased by 54%

Conversation rate up 17%

CTR increased 236%

CPC down 46%

Client testimonial

Sodafizz has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin

David Morgan

Manager, Respondent Acquisition, Ipsos Interactive Services