Australian Search History in December saw a cool trick from Google rather than seasonal festivities being the most searched term.
Google - Let it Snow
During the lead up to Christmas, Google went one step further from just changing the Google logo to a Christmas feel and came up with a cool feature making snow fall from the top of the screen and frost over. Users could then use their mouse to wipe away the snow. This feature went viral and made it the top search term for December.Other fun features Google have used in search terms includes “Gravity” which drops everything to the bottom of the page or try searching “do a barrel roll” or “Askew” for more tricks.
Christmas lights, Christmas ham recipes, and greetings cards were high on the list of search terms as well as Westfield, Coles and Shopping Centre Christmas opening hours. Last minute shopping at Big W, K-Mart and JB Hi-Fi were also searched looking mainly for the Kindle eReader, iTunes vouchers, online catalogues and trading hours. Boxing day sales and opening hours for Myer and Harvey Norman were also popular searches.
Cricket continued to be a popular search term as the KFC Twenty20 Big Bash League began as well as Australia vs New Zealand Vodafone Test Series at the beginning of the month. Searches on ABC Grandstand and CricInfo sites have been high for cricket live scores, news and fantasy cricket as the games continue into 2012.
News top search for December was on Molly Meldrum’s health. Molly Meldrum suffered a head injury and broken ribs after he fell putting up Christmas decorations. Searches on the latest updates on his condition and well wishes on twitter and in the news spiked in December. Searches on Molly Meldrum continue as his condition improves. Get better Molly!
Many Australians entered the big New Years Eve Lotto Draw, hoping to be a winner after all those Christmas expenses. Searches for lotto results and numbers peaked towards the end of December and continued into the New Year.
The Sodafizz team will continue the search history report this year, wishing you all a happy and successful 2012!