5 Ways To Boost Your SEO | Sodafizz

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Jan 19, 2017
Lani Oaten
search marketing

5 Ways To Boost Your SEO in 2017

It’s 2017. That means it’s time to wholly embrace the “new year, new me” philosophy and take a good, long look at your SEO strategy. If you want to improve your website’s ranking and authority on Google, you can’t afford to sweep this one under the rug for another year.

Here are some tips to get your website set for SEO for the rest of the year.

Add quality content to your site

If the blog posts you are writing don’t provide value for your audience, there’s no point. When your content is more valuable, this means it is useful, informative, and entertaining (or ideally, all of the above) for your target audience. One of the worst things you can do for your site’s SEO is having unoriginal, duplicate content on your site – whether from your own site or someone else’s. Start by looking what has been popular with your audience in the past, and think about what your audience might like to read on your site in the future.

Fix up niggling problems

If your customer’s browsing experience isn’t up to scratch, your bounce rate (the people who quickly navigate away from your website) will be higher – and thus your Google ranking will be lower. User experience is a critical aspect of SEO, so make sure you fix up any site issues, lest the Google algorithm should smite you with a lower ranking. Things you should be thinking about are broken links, page speed, site structure and text readability.

Optimise imagery

One of the most common errors you can make with SEO is uploading massive image files to your website. Remedy the issue by optimising your imagery for the web.

Invest time into your blog posts

Rather than just churning out blog post after blog post with no real direction in terms of keywords or topics, take the time to sit, think and (most importantly) analyse which topics you should write about, based on what your readers enjoy, which keywords you’d like to rank for and how relevant they are to your niche. Of course, it should go without saying that you should have Google Analytics installed on your site, as well as put the time into researching the keywords that are relevant to your content and will work best for you. Put yourself in the shoes of your reader. Would you return to your website?

Utilise professionally written content

If putting the time into your blog posts (and your website in general) isn’t an option, digital marketers are boss copywriters both knowledgeable about and experienced in SEO best practice. If you don’t have the time to write at least one blog post per month minimum (standard practice for the best results with SEO), outsource it to the experts for an affordable price. There’s no better time saver for businesses that don’t have the time or resources to make sure their company stays on top on Google.

Need a hand with that? Our team write killer blog posts for a range of businesses including artisan foods, FMCGs, real estate, executive services, education, travel and retail products and services. If you need a quality, SEO blog post, get in touch.

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