What's Trending on Google & Facebook - May 2017

What our clients say

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Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
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David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
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Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Jun 28, 2017
Lani Oaten
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What’s Trending – May 2017

Music and happenings in entertainment and sport were top of mind for Australians on Google in May.

CHRIS CORNELL

Chris Cornell, a musician best known as the lead singer of Soundgarden and Audioslave, passed away on 18 May after what was eventually ruled to be a suicide. Following the news, Australians on Google searched for details of his death, as well as celebrated his musical legacy by searching for his songs on YouTube. Those in Tasmania, South Australia and Victoria were the searchers most concerned with learning more about Cornell and his music.

ED SHEERAN TICKETS

The announcement of Ed Sheeran’s extensive 2018 Australian tour caused waves with Australians on Google, especially as the news of the addition of four final shows was announced. Pre-sale tickets went on sale on 16 May and general public tickets went on 23 May, and these dates coincided with spikes in searches on Google. Some of the most common related searches were ‘Ticketek Ed Sheeran’, ‘Ed Sheeran tickets Australia’ and ‘Ed Sheeran Melbourne.’

EUROVISION 2017

Once again, Eurovision was top of mind for Australians in May – just like last year – and this year, those in Melbourne, Adelaide and Sydney were the most interested in watching who would take out the top spot (for your information, Salvador Sobral from Portugal won). Searches peaked on 13 May – the day of the finals – and 14 May. Popular related queries included ‘SBS Eurovision’, ‘Eurovision 2017 winner’, ‘who won Eurovision 2017’ and ‘when is Eurovision 2017.’

STATE OF ORIGIN

As is standard for this time of the year, State of Origin made the list of top trends on Google. The clash between the Blues and the Maroons was held on 31 May – when searches for this term peaked – and, interestingly enough, New South Wales were not in the list of top searchers on the night (despite their win). Queensland were the most fervent Googlers, followed by those in the ACT, Northern Territory and then New South Wales.

ARIANA GRANDE

The devastating suicide bombing at an Ariana Grande concert in Manchester on 22 May was in the top five Google search terms in May. The attack occurred at the exit of Manchester Arena after the show, and killed 23 people and injured 119. Concerned Australians turned to Google for answers after the news was announced, and ‘Ariana Grande Manchester’, ‘Ariana Grande bombing’ and ‘Ariana Grande explosion’ were some of the top related queries.

Want to add some fizz to your Search Marketing activity or your Social Media content strategy? Get in touch to learn how Sodafizz can help you reach your online marketing goals.

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