Google trends in May 2017

What’s Trending – May 2017

Music and happenings in entertainment and sport were top of mind for Australians on Google in May.


Chris Cornell, a musician best known as the lead singer of Soundgarden and Audioslave, passed away on 18 May after what was eventually ruled to be a suicide. Following the news, Australians on Google searched for details of his death, as well as celebrated his musical legacy by searching for his songs on YouTube. Those in Tasmania, South Australia and Victoria were the searchers most concerned with learning more about Cornell and his music.


The announcement of Ed Sheeran’s extensive 2018 Australian tour caused waves with Australians on Google, especially as the news of the addition of four final shows was announced. Pre-sale tickets went on sale on 16 May and general public tickets went on 23 May, and these dates coincided with spikes in searches on Google. Some of the most common related searches were ‘Ticketek Ed Sheeran’, ‘Ed Sheeran tickets Australia’ and ‘Ed Sheeran Melbourne.’


Once again, Eurovision was top of mind for Australians in May – just like last year – and this year, those in Melbourne, Adelaide and Sydney were the most interested in watching who would take out the top spot (for your information, Salvador Sobral from Portugal won). Searches peaked on 13 May – the day of the finals – and 14 May. Popular related queries included ‘SBS Eurovision’, ‘Eurovision 2017 winner’, ‘who won Eurovision 2017’ and ‘when is Eurovision 2017.’


As is standard for this time of the year, State of Origin made the list of top trends on Google. The clash between the Blues and the Maroons was held on 31 May – when searches for this term peaked – and, interestingly enough, New South Wales were not in the list of top searchers on the night (despite their win). Queensland were the most fervent Googlers, followed by those in the ACT, Northern Territory and then New South Wales.


The devastating suicide bombing at an Ariana Grande concert in Manchester on 22 May was in the top five Google search terms in May. The attack occurred at the exit of Manchester Arena after the show, and killed 23 people and injured 119. Concerned Australians turned to Google for answers after the news was announced, and ‘Ariana Grande Manchester’, ‘Ariana Grande bombing’ and ‘Ariana Grande explosion’ were some of the top related queries.

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