Why is your brand on Facebook? You might want to create a large social following, drive traffic to your site, garner brand awareness or increase sales. And this all starts with how engaging and authentic your brand comes across. Facebook Advertising is a tried and true way of generating demand for brands – and if you do it right, it will drive brand loyalty, too.

It’s not enough to simply advertise. If you want to create a loyal army of followers, you’ve got to do it well. And here’s how.

First things first: generate interest

Your first Facebook ad campaign should aim to generate interest in your brand. This is because when people are already familiar with your brand, they will more likely buy from you. If people don’t discover your brand, they aren’t going to buy from you – it’s as simple as that. Your first campaign should aim to get more traffic to your site as well as bringing awareness to the people.

Make it a goal to get as many impressions as possible at the lowest possible cost. Figuring out how you’ll go about this depends on your individual brand – it may be through hashtags, specialised photography or another method.

Show off your stuff

If you’ve already got customers buying from your website but want to rev your brand up a notch, remember that the best-selling products on your website will typically perform the best on Facebook, too. Provided you have strong imagery, it might be time to put the pull of that product to good use through Facebook advertising. Try to advertise products with a price point between $10 and $99, though – products with lower prices should perform better.

Inspire action

Think about how you can create ads in context of the current season, and the activities your audience might be doing within that season. Your customers aren’t going to be thinking about wearing a jumper in the middle of a 30+ degrees Aussie summer, that’s for sure. Showcase the products that will inspire action in that moment – for example, a photo of a woman in a floral dress in the weeks before spring will have your audience thinking how they’d like to be outside wearing that dress in the warm weather, too.

Take advantage of holidays

And this doesn’t mean taking them yourself. The year is full of important dates that could be relevant for your brand, depending on who your Facebook audience is. Christmas? Always a winner. Mother’s Day? No doubt about it. Think about who your audience is and cater to their interest in milestones like these to create brand awareness, trust and conversions. Think about the lifecycle of a particular holiday and speak to your audience depending on where they would be in that moment of the lifecycle: it could be the planning or preparation phase, the event itself or the clean up.

Need a hand generating interest in your brand through Facebook Advertising? Get in touch.