5 Tips to Add Festive Cheer to Your Facebook Page

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Oct 25, 2016
Lani Oaten
social media

5 Tips to Add Festive Cheer to Your Facebook Page

There’s nothing like some good old-fashioned tinsel and baubles adorning a shop front to let customers know it’s time to start their Christmas shopping. To capture the romance and nostalgia often associated with the holiday season, online businesses can apply this same principle to their Facebook brand page to encourage customers to shop with them.

After all, it’s 2016 and shoppers are online looking for gift inspiration – the share of online purchases made on mobile around Christmas in 2015 grew by 33% from the previous year*. This festive season, use a little ‘Christmas decorating’ in your social marketing to drive brand engagement and let shoppers know you’re ready to sell.

Change your profile picture and cover photo

Get into the spirit of things by starting off straightforward: with a profile picture and cover photo change. While simple, this will pack a punch and motivate your fans to check your Facebook page for special offers or gift ideas.

Think of your profile picture and cover photo as your best opportunity to display what you’d like to promote, whether that be new products, a sale, or simply your business participating in the festive cheer. And remember to keep it as recognisable as possible – that means use your brand elements!

Create a Christmas offer

Draw attention to your brand by making sure you place any special offers or popular products at the forefront of your campaign. Use high quality images of your products or services with an eye-catching text overlay. And top it all off with messages that conjure up feelings of urgency, like “one day only” or “limited stock”.

Design interactive Facebook posts

All of your messaging shouldn’t come across as “sell, sell, sell”. Facebook is a social media channel, so get your potential customers talking with customised interactive Facebook posts. Use a “this vs. that” style of post, where you ask fans of the page to choose one thing over another in an appealing image with a text overlay. If you sell products online, try facing off two popular products against each other in one post, and see which gets the most love. This is a simple way to drive engagement.

Don’t miss the big day

While shoppers have settled down on Christmas Day, their social media use hasn’t. Over 800 million posts were generated on Christmas Day in 2015*, when people turned their focus to friends and family. Use this as an opportunity to post a season’s greetings message on your page.

…Or the days after Christmas day

The joy of Christmas doesn’t stop once the man in the big red suit has visited. Spenders who play hardball to get a bargain will be on the lookout for post-Christmas specials in the days following, with people 1.39x more likely to make online purchases on a mobile device than on Black Friday and Cyber Monday combined* – so there’s no reason to take down your Facebook page decorations just yet (wait until the New Year for that). Design imagery that uses smart copy to outline your special offers in big, bold colours and lettering.

*Source: Facebook Insights.

It may only be October, but you should have your Christmas social media plans well under way. Need some help? Get in touch.

Comments are closed.