Facebook Advertising: Are You Doing it Wrong?

Facebook Ads is a powerful platform for advertising your brand online.
The ability to meticulously target your audience, remarket to users that have engaged with your brand and achieve a desirable return on investment are just some of the reasons we love Facebook Ads here at Sodafizz. Not convinced? Check out our exposition on why you need Facebook Ads in your life.

Many brands are still doing it all wrong, so here we will look at some of most common mistakes made on Facebook Ads.

Low quality images

Attractive images are a powerful way of capturing the attention of your audience, yet many brands are still using low quality graphics. You need to consider the size, colours used and images contained within your design. Is it attention grabbing? How relevant is it to your niche?

Not targeting correctly

Many advertisers on Facebook are showing their ads to the wrong people. The ability to specifically target your audience is one of Facebook’s most useful features, and it’s important that you are using it correctly to ensure your brand is promoted to the right people at the right time.

No call-to-action

Many ads on Facebook are targeted correctly and use captivating images, yet the ad copy is still missing something vital – the call to action. What is the objective of your advertisement, what action do you want the user to do after they view it? It’s important that your ad copy effectively encourages the user to do just that.

Incorrect objectives

When advertising, we all have an objective that we want our ads to achieve. The action that you want users to complete after viewing the advert is your advertising objective. Facebook Ads gives the user the ability to build campaigns based on their specific objective, whether that is to generate leads, website traffic, orders and more. Many advertisers fail to develop and identify an objective that aligns with their business goals and implement the correct objective setting on Facebook.

Using the wrong ad formats and sizes

Different objectives will often have different format and size recommendations, so it’s important to check Facebook’s guidelines to ensure you are following the best practices when it comes to formatting your ad.

Don’t have the time of experience? Add some fizz to your Social Media Advertising strategy. Get in touch today.