When you’re curating content for social media, it’s important that your audience can see the value in what you’re posting. Otherwise your efforts come across as disposable rather than engaging – and with today’s era of information overload, no one is going to share content that they don’t connect with. It might be a simple witty meme or an engrossing article – but whatever it is, you need to make it compelling.

Here’s how.

Keep it succinct

No one likes a never-ending story. To keep your audience on the ball and interested, make content short and to the point. The real key is to be able to express an idea in a concise yet profound way – that’s why memes are so popular!

Take advantage of popular culture

Brands on social media present well when they can react in real-time to a popular news story or event. Newsjacking is one of the best ways to stay relevant and shareable because you are jumping on a recent event and putting your own (often humorous) spin on it. A well-timed, relevant post can allow you to win over the hearts (and timelines) of fans.

Tell a story

We all love a captivating story, and this strategy will help your audience to build a consistent visual and stay connected to what you’re trying to convey. To tell an enduring tale with more chance of being shared, make sure your target market will find your story relatable and easy to interpret. For inspiration, check out our tips on writing an authentic brand story.

Play it up

To get your content to the top, you might need to pull a few heartstrings in the process. Amp up the emotional appeal of your posts by using humor or shock value to trigger feelings of attachment to your content; to resonate with a larger audience which will, in turn, to result in a higher likelihood of your posts getting shared.

Get your audience involved

When creating content, remember to consider how your audience might engage with your posts. If you can’t think of how they might interact with a specific piece of content, it’s time to alter it to make it fit for virality. Keep your audience engaged with your posts by posing questions or using interactive methods like quizzes or competitions.

Don’t be too salesy

If you want your content to get shared, don’t continuously push your product or service on your audience. Instead, promote your brand through relevant content that will keep you top of mind without continuously prodding for a sale.

Want to know more how your brand can easily create shareable content for your social media presence? Have a look at our checklist for writing content that converts or get in touch.