How to Launch a Product on Social Media

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

How to use social media to launch a product - Sodafizz

Sep 20, 2016
Lani Oaten
social media

How to Launch a Product on Social Media

If you’re thinking about using the power of social media to drive hype and sales for a new product, you’re in the right place. Social media in 2016 has become a highly effective and measurable tool for brands looking to generate leads and conversions.

When it comes to launching a new product, a good social media strategy should also help you to increase your brand exposure and grow a loyal fan base.

Here’s how to use social media to launch a new product successfully.

Run teaser campaigns

Incite curiosity amongst your social media followers by designing creative social media campaigns that tease the release of your product. This is where you can reveal just enough information so that you aren’t being too ambiguous, but not so ambiguous that fans lose interest. Give them just enough to keep their minds whirring with intrigue.

Do a countdown

Build anticipation for the release of your product by starting a countdown. This means simply telling your customers how many days are left until your product is released. To be clear, it isn’t enough to just update your Facebook Page with a vague text post like “10 days…” You need to build anticipation by showing the countdown clearly and visually in an image. Doing this helps to create a sense of mystery and excitement around your new product.

Show fans a glimpse behind-the-scenes

Give your social media fans a taste of your product by offering behind-the-scenes insights into your brand’s world. This doesn’t mean being too literal and putting up a picture of your computer screen, but instead showing hints of the new product in action with styled photos and sneaky allusions to the product features. Get creative. This will help to generate buzz amongst your audience.

Don’t forget launch day

Remember to keep the wheels spinning come launch day, when you should allow for extra coverage on your social media channels. After all, this is D-Day! Once your product has hit the shelves, online or otherwise, remember to show it off on social media with eye-catching imagery and short, sharp copywriting that gets right to the point. And if you’ve got an online store, remember to link to the product page.

Need a hand with that? Sodafizz rock at social media and Facebook Advertising. Get in touch.

Comments are closed.