The Real Reasons Your Social Media Marketing Isn’t Working

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The real reason your social media campaigns aren't working

Aug 30, 2017
Lani Oaten
social media

The Real Reasons Your Social Media Marketing Isn’t Working

Everyone (well, almost) knows that not being on social media is bad for business. If your fans and potential customers can’t find you on Facebook, you can kiss goodbye to converting those lost leads to sales on your website.

But something not everyone knows? How to do social media well.

Mastering the art of social media is no easy feat. Best practice, skilled content curation, and data reporting and analysis often falls by the wayside when everyone is scrambling to be heard on social media.

But social media isn’t for the faint of heart (or the inexperienced), and if your social media accounts aren’t performing well, you might be making these common mistakes.

Not knowing your customers

This one is straight out of the marketing rule book, but nevertheless is a mistake that seems to be repeated often. Diving headfirst into a social media campaign without first knowing the target audience is a big no-no. Do you know what social media platform your target audience prefers and what demographic they are in? If not, it’s time to do your research.

Focusing on the wrong platform

This one goes hand in hand with not knowing your customers. If you put all your time and energy into a platform that is not a popular channel with your customers, you may as well be talking to a brick wall. Different demographics will focus their time and energy on different platforms, and it’s up to you to reach them there.

Not letting data inform your decisions

This is a biggie. Social media is a totally data-driven business. Not knowing what to do with that data or how to analyse it to make more informed decisions for your social media marketing channels seems to be a common error. Monitoring post engagement and follower growth should be a big part of your strategy, and deciding what you can do with that data to enhance your digital marketing needs to be at the forefront of your social media decisions.

Creating boring content

It’s a fact of life that whatever is more exciting gets more attention, and the same rings true for social media. High quality, creative, memorable content will inevitably perform better than something thrown together without much thought or effort. Much of what is put on social media is forgettable – make your brand the one that stands out.

Not optimising your website for mobile

Wondering what your website has to do with the success of your social media campaign? Well, if your objective is to get social media fans to your website, the answer is: everything. Many social media users are accessing social media through mobile, and not having a mobile responsive site in place once they click through will drive away potential leads. It goes without saying that you should get your website up to scratch before promoting it on social.

Coincidentally, Sodafizz happens to rock at social media marketing and Facebook Ads. If you want to see success with your social media accounts, a reputable digital marketing agency with years of experience can help you reach your goals. Give us a buzz to see what we can do for your brand.

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