Many businesses keep their social media strategy and email marketing campaigns worlds apart. But why separate them? The two can be integrated seamlessly into your brand marketing strategy, and here’s how.

Promote your email newsletter on social media

This may appear obvious, but humans love scrolling and clicking: social media feeds are consistently begging for new content. If you have built a strong following on a particular social network, use it to sing the praises of your own email newsletter. Your social media followers may not even be aware you have one. Create a post that asks followers to subscribe. Facebook – a brand’s best friend – now also allows you to add a newsletter “Sign Up” button to the header of your page.

Promote your social media on your newsletter

Pretty much the reverse of the above, in your next email newsletter be sure to alert your subscribers that you are active on social media. Outline the benefits of following or liking your networks – what new information will they receive as a result? Also include links to your social media channels in each newsletter from thereon after.

Make your email content shareable

You’ve got an email newsletter, and you’ve got social media channels. Why not let this match made in heaven thrive? Get your content to those out of your own subscriber base by making the content in your email shareable. Add buttons or links that allow your email audience to share your newsletter across their social platforms, encouraging current subscribers to share your great content with their friends, family and colleagues.

Incentivise cross-pollination

Incentivising subscribers or followers to complete an action can make doing it so much sweeter. If you add discounts or access to exclusive content to actions such as signing up to or sharing your newsletter, or following or liking you on social media, your chances of new followers or subscribers will increase.

Need advice on how to integrate your email marketing campaign and social media strategy? Get in touch.