Drive Phone Call Traffic with Google

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Mar 27, 2014
Sally Schofield
google adwords

Call forwarding from AdWords
Adding your company phone number to your Google Ad makes great business sense.

With Google Call Extensions customers on desktop computers can view your number and call you. Customers on mobile devices can view the number and utilise the Click to Call function.

Now, with new Google Forwarding Numbers, businesses can start tracking calls to specific numbers listed in AdWords listings.

Why Drive Phone Calls from Ad Words?

Up to 70% of mobile searchers have used the call button in ads (Source: Google/Ipsos Click to Call study, September 2013).

Driving calls to a dedicated number from your AdWords activity can deliver greater responses and more qualified leads by increasing the options available to consumers to connect to your business.

You can connect potential customers directly with your internal sales team allowing them enhanced selling opportunities and greater chance of closing the sale.

How does Google Call Forwarding work?

Google provides a unique 1800 phone number that’s displayed with your ads – for FREE.

If a potential customer calls this phone number, AdWords will route the call to your business phone number.

Your AdWords account will provide detailed reports about calls generated from your ads including duration, start and end time, caller area code and whether the call was connected or not.

Businesses are charged the standard CPC for successfully connected calls. There is no charge for the business if the call is not connected.

Reviewing your data, you can attribute calls of a certain duration as conversions, and data from these calls can be used to optimize your activity and increase conversions.

Why use Google Call Forwarding?

If your business has noticed an increase in phone calls since adding Call Extensions, it might be time to anaylse this activity more deeply.

Forwarding Number Call Extensions are also a great way to track the success of Adwords marketing versus other activity. Being able to measure the number, duration and outcome of calls is a great way to strengthen your business case for allocating even more funds to Ad Words activity.

Sounds great. Let’s do it.

Find out more about getting started with Google Forwarding Number Call Extensions, get in touch.

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