Facebook Case Study: Country Road

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Saul Goodwin
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Respondent Acquisition at Ipsos Interactive Services
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Adrian Kennedy
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“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Jan 21, 2015
Hannah Mitchell
social media

Country Road recently began a social media campaign with the goal of strengthening their brand presence. This activity had the added bonus of increasing their online sales and traffic along the way.

Using customer insights, Country Road created fresh, relevant content to celebrate their 40th anniversary. This customer-centric content (which included video, photo and link ads) built brand awareness and allowed Country Road to connect with their audience on a deeper level.

As a result, 5% of total online revenue and 8% of web traffic to Country Road now comes from Facebook.

These statistics suggest that quality content doesn’t just foster your online community (which is great, by the way) but it also converts sales. Facebook is a powerful channel that can achieve several marketing objectives in the one place.

Need more persuasion? Well thanks to Facebook, Country Road also saw these great returns:

• 2.56X increase in online revenue
• 3.85X increase in website traffic
• 19.4% increase in new website visitors
• 126,000 video views over the 13-day period
• 3X growth in the number of engaged Facebook fans

Interested in finding out how a customer-centric Facebook campaign can drive more website traffic and boost revenue? Get in touch.

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