Open Colleges began a social media campaign with an end goal to increase student enrolments. This required boosting their mobile and desktop traffic to encourage prospective students to complete an enquiry form on their website, according to the case study published by Facebook for Business.

Using Facebook’s link ads and smart measurement tools, Open Colleges was able to fully understand its students’ entire purchase path – a crucial factor in measuring how effective the Facebook ads were at driving online enquiries and offline conversions.

These incremental leads were achieved by targeting people with a similar profile to existing students or people who had previously engaged with their website.

This campaign demonstrates how crucial Facebook are to driving leads in any social media campaign. Facebook is a powerful marketing tool that can be customised accordingly to reach your unique audience.

Need a bit more convincing? Well kudos to Facebook, Open Colleges also saw these great results:

• 95% lift in conversion rate for website enquiries
• 12% lift in offline enrolments
• 2.4X return on ad spend

Still want more? Our recent lead generation campaign for global aviation training academy Airways Aviation achieved a massive 4.5 x increase in the projected number of leads and a 47% decrease in cost per click. Find out more here.

Interested in finding out how a Facebook advertising campaign can drive more website traffic, increase leads and boost revenue? Get in touch.