Hot Searches - June 2015 - Sodafizz

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Jul 09, 2015
Lani Oaten
google adwords

Hot Searches – June 2015

Hot Searches last month was host to a varied mix of pop culture, gaming and Australians wondering if Father’s Day was really in June instead of September. Dissimilar to Hot Searches – June 2014, we took our minds off of sport this year and were mostly more concerned about what was happening on the other side of the hemisphere.

CAITLYN JENNER

Caitlyn Jenner, formerly Bruce, came out as transgender earlier in 2015. In June this year, Vanity Fair launched a cover story photographed by Annie Leibovitz featuring Jenner, signifying her name change. Jenner is the first openly transgender woman to be featured on the cover of Vanity Fair. The search term was popular amongst Australian Googlers the country over, with New South Wales taking the cake for sheer number of searches.

RUBY ROSE

Australian pop culture icon Ruby Rose gained our nationwide attention soon after the premiere of season 3 of Orange Is the New Black on 11 June. On 18 June, our interest in this Aussie gal making it in one of Hollywood’s favourite shows was at an all-time high. Most popular in South Australia, related rising search terms include ‘Ruby Rose OITNB’ and ‘OINTB’.

FATHER'S DAY

Americans posting sweet social media tributes to their father on America’s Father’s Day (21 June) had Aussies in a flurry on Google, desperately asking if they had forgotten this special day. (Note for the diary: Australia celebrates Father’s Day on 6 September this year). The search for answers peaked on 21 June, when many-an-Aussie could be found Googling related search terms like ‘Father’s Day date’ and ‘Father’s Day Australia’. Onya Australia.

AGARIO

A simple concept with a big following, Australia’s fourth most-searched term for June was a MMOG (“massively multiplayer online game”) called Agario where players “eat” smaller cells to become the biggest cell. Australia’s addiction to Agario was steady over the course of the month, with Victorians being the biggest searchers.

E3

It seems our gaming Googlers got to it last month, as E3 2015 (Electronic Entertainment Expo) was held in LA on 16-18 June. Aussies were fascinated with gaming publisher Bethesda’s announcement of the highly-anticipated Fallout 4: related rising search terms include ‘Bethesda’, ‘Bethesda E3’ and ‘Fallout 4’.

Want to add some fizz to your Search Marketing activity? Get in touch to see how Sodafizz can help you reach your online marketing goals.

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