Hot Searches - September 2014 - Sodafizz

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Oct 02, 2014
Hannah Mitchell
search marketing

Hot Searches – September 2014

While only one topic remained consistent across the Hot Searches in September 2013 and September 2014 (that being, the newly released iPhone), there were some similarities, with television and video games making the list both years. Last year, Australians were hooked on Breaking Bad and Grand Theft Auto 5, whereas this year it was Big Brother and Destiny the Game.

JENNIFER LAWRENCE

Jennifer Lawrence was the top search term for September after leaked images began circulating online. ‘The Fappening’ or ‘Celebgate’ was a result of numerous iCloud accounts being hacked. On August 31, around 200 stolen images of Jennifer Lawrence, Ariana Grande, Kate Upton and several other celebrities were posted online. Originally, these pictures were posted to image board website 4chan, but soon enough they were all over the internet, spreading through social media and sites like Reddit and Tumblr.

BIG BROTHER 2014

The 2014 season of Big Brother first aired on Monday 8 September on channel 9. Throughout the month searches peaked early in the week, due to the live shows, evictions and nominations being aired. Australians went online to check the TV guide and find out what time the reality show aired, as well as watch catch-up episodes of the television series. Skye and Aisha were the only two housemates to appear in the top related search results, perhaps due to their romantic entanglements with other housemates.

DESTINY THE GAME

September 9 saw the release of popular online video game Destiny on consoles such as Playstation 3, PS4, Xbox and Xbox One. Developed by Bungie, the first-person shooter game, Destiny, ranked high in the Hot Searches throughout the month. Gamers searched online for IGN cheats, wikis and reviews on terms such as warlock, vanguard, light, farming and weapons.

APPLE IPHONE 6

Searches for the iPhone 6 peaked on September 10 after its release was announced in an Apple press event in Cupertino, California on September 9. A subsequent rise in searches occurred when the iPhone 6 was released, which followed just days later on September 19. Australians were eager to trade in their 5S for an iPhone 6 or iPhone 6 Plus, searching for the two models, as well as network providers like Optus, Telstra and Vodafone. Despite the $869 price tag, one of the lower related search terms was price.

EBAY AUSTRALIA

On September 14, eBay Australia celebrated their 15th birthday and thanked their users with 15% off everything for 48 hours. Australians rushed online to take advantage of this offer, searching for my eBay, PayPal and the eBay Australia Login. Searches for eBay remained consistent after the promotion, and not surprisingly, peaks occurred on weekends. Tasmanians were significantly more interested in this search term than any other state. eBay should watch its back though – competitor Gumtree was also among the top related search terms.

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