Looking great on Instagram

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Jun 25, 2014
Sally Schofield
social media

These tips will have you taking awesome Instagram shots in no time.

Get some perspective

Taking photos with your iPhone doesn’t give you the same depth of field or perspective as an SLR camera does. Using the Tilt Shift feature you can give the appearance of a short depth of field, that great effect when the object in the foreground is in focus and the background blurs slightly. Try it!

See the light

Look for great lighting to ensure the best photos. Natural light can create a soft effect on people and products so use this whenever you can. If you have a great image that is underexposed, e.g. too dark for your purposes, try the Lux feature to brighten it up. It’s like an auto contrast feature that makes muddy images come alive.

Think inside the square

With Instagram, you really have to think inside the square. If you have taken images that are rectangular, all is not lost. Choose your image and tap Edit then choose Square from the dimension option and voila, you will see a grid of 3×3 squares that you can use to frame your image into shape.

See another side

Now’s not the time to think straight. The best approach to liven up boring images is to change the angle of your shot. Try shooting from above or from the side to get a different view of your subject. It might be all you need to change the image from boring to beautiful.

Create your own filter

Instagrammers can tell their Hefe from their Valencia, so make your image stand out with a custom filter. Try manually adjusting the shadows, highlights and warmth (just some of Instagram’s new editing tools). Plus, there’s now a vignette option that is great for blurring out not-so-great aspects of your shot.

Want more?

Try photo-editing apps like Afterlight. This app offers the same tools as Instagram and more. Afterlight has their own range of filters, plus fun tools like frames and double exposure. The tools are more technical, with options to adjust the highlight and shadow tones by colour, making it a great app for those who have mastered the Instagram editing tools.

Want to add some fizz to your social media strategy? Get in touch.

Image courtesy of Instagram.

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