Is Your Website Mobile-Friendly?

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Apr 22, 2015
Lani Oaten
sodafizz

Mobilegeddon is upon us: Google updated their algorithm on Tuesday. If your website isn’t optimised for mobile, that should make you very nervous – a decrease in rankings and, therefore, a decrease in traffic to your website is imminent.

Your old pal Google isn’t doing this to punish you – better user experience is the name of the game with this new update. Considering mobile searches are the norm nowadays, it makes sense that the world’s favourite search engine wants to move with the times and give users the best search experience possible – and that means websites optimised for mobile are prioritised.

So, what can you do now?

Take Google’s mobile-friendly test

Google is making it easy for you to see whether your website needs a bit of tweaking. You can take a test to determine whether or not your website is in dire straits. On the Mobile-Friendly Test page, you type in your website’s URL and will see within a matter of seconds if you need to optimise your website for mobile.

What if you fail the test?

If your website isn’t mobile-friendly, your mobile search ranking is likely to take a hit. Which means you need to optimise your site for mobile before you suffer any huge damage. Here are a few ways you can approach remedying the situation:

Responsive Design

This is the most desirable option when optimising for mobile. Choosing a responsive design is the best route to take, as it only uses one URL for your website – rather than dispersing to make two separate URLs for desktop and mobile.

Dynamic Serving

Dynamic Serving is all about changing the HTML of your website while keeping hold of the same URL. This method figures out what type of device a user is viewing your website on, and changes the coding to show something different depending on how your website is being looked at.

Separate Mobile Website

This isn’t an ideal option – make sure the first two aren’t better fits for your website first. This method was the one to use when mobile-optimised websites first started becoming hip. As the name suggests, a separate mobile website is built with a different URL, so that your website is viewable from both mobile and desktop. However, this means Google has to crawl both URLs instead of one. While this will work for optimising your website, it is onerous for all parties involved. Best to choose one of the first two options if you can manage it.

Need a hand optimising your website for mobile? Get in touch to find out how we can spare your page rankings (and your sanity).

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