Pinterest: The Digital Dream Board

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Jan 15, 2015
Hannah Mitchell
social media

We all know that understanding our audience is crucial when it comes to social media. But knowing who your customers are is no longer enough. We have to begin to understand who our audience wants to be. Cue Pinterest.

Daniel Maloney, CEO of Tailwind summed up the online space when he said “Twitter is mostly about what I’m doing. Facebook is about who I am. Pinterest is about who I want to be.”

So why do we have to understand who our audience wants to be?

Because, your brand is going to help them get there. And since Pinterest is the mother of aspirational content, you best get on board. Here are a few reasons why:

Pins Live Forever

Content on Pinterest, or Pins, have a longer lifespan than any other social channel. While tweets become stale within 5-25 minutes and Facebook posts after 80 minutes, Pins survive for an entire week. And unlike Tweets and Posts, Pins get better with age, gaining traction months after they have been pinned.

Pins Drive Traffic

Pinterest is also excellent at driving traffic back to your website. Combine this with content that has an above average lifespan (which Pins do) and you have a mecca for referral traffic. Over the past 18 months, the number of search results containing Pinterest content has doubled, while Pins in the home and beauty categories have increased by 400% year-over-year.

Pins Sell Products

Which means a higher ROI.

The audience on Pinterest is primarily research focused. They’re on Pinterest because they’re redecorating their home or looking for the perfect gift.*

This mentality means that Pinterest users are more likely to make a purchase than users of other social sites. Plus, when a Pinterest user lands on your site, their average order is around $179. That’s more than double what a Facebook user would spend.

While these are all great reasons for your brand to get started on Pinterest, remember that you’ll need killer content to make your pins stick, drive traffic and increase sales. Creating content that is aspirational, as opposed to inspirational is the key. Pins should help the user achieve their long-term goals, rather than provide temporary inspiration.

Get in touch to find out how your business can get started on Pinterest.

*By the way, Product Pins in the gift category have a higher click through rate than any other type of pin.

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