The Like Affair is Over

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Apr 22, 2014
Sally Schofield
social media

Last week, Facebook announced a series of changes that will impact the way Page owners interact with users. New algorithms will restrict the certain kinds of content – basically spammy posts – from appearing in users’ News Feeds.

Here’s an overview of three types of content likely to be affected by these new algorithms.

Like-Baiting

When a Page owner’s post explicitly asks a reader to Like, Share or Comment, Facebook sees this as ‘Like-baiting’. Previously, posts that require an action, e.g. Like, Share, Comment, appear higher on a user’s News Feed. This allows posts from Pages to get a very wide distribution at no cost to the Page owner. But, says Facebook, the new changes are not about forcing Page owners into paid Facebook Ads. Instead the changes are meant to improve the integrity of the content users see. Like-Baiting posts, according to Facebook ‘lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about.’

What can you do?

Many Page owners on Facebook rely on posts being Liked or Shared and their as a way of promoting their business for free. Moving forward, business owners will need to be more creative with their content in order for it to be deemed relevant for redistribution in a News Feed. Posts that ask for Likes, Shares and Comments will be red flagged.

Frequently Circulated Content

Sharing is fundamental to the interconnectedness we love about social media. But Facebook is concerned about the quality of highly circulated posts and is scrutinising such content more closely. Facebook has examined the types of posts that people elect to Hide or Complain about and ‘early testing shows that this change causes people to hide 10% fewer stories from Pages overall,’ says Facebook.

What can you do?

If you are a Page owner who is posting content that is not exclusive to you, Facebook advises that you create new content in order to make it original. You can still promote the same event, etc, but it won’t be viewed as recirculating the same content doing the rounds. And in all honesty, customising your message to your own audience is a much more effective means of communicating that simply clicking Share on a tired old meme or photo (no matter how funny you think it is).

Spammy Links

If you’re using deceptively worded links to trick people into clicking through to an irrelevant website, then shame on you! Facebook is on to you and from now on, posts that link to such sites, e.g. a story that claims to link to a photo album but instead take the viewer to a website with just ads, will be strictly monitored.

What can you do?

Page owners should ensure that any links they use in a post go to a reputable landing page that is relevant to the content of their original post. If you are posting promoting a photo gallery, the destination page must be a photo gallery, not a page of ads… If not, your posts are not going to hit News Feeds.

What does this mean for my business?

Most Page owners are genuine businesses who are generally posting content that sits within the Facebook guidelines and that won’t be greatly affected by these new algorithms. If you would like to find out more about developing a creative strategy to reach a wider audience on Facebook, get in touch.

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