Everything You Need to Know About Voice Search

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Everything You Need to Know About Voice Search

If you’ve got a smartphone, it’s likely you’ve experimented a little with the voice recognition software by now. Siri, anyone? But it turns out Google is the one to watch when it comes to voice search. As we become more conversational with our mobile devices, it also becomes important that we optimise our search marketing to cater for the rise in popularity of virtual assistants.

Want to know why? It’s because our smartphones are becoming smarter. (Sounds creepy, but don’t worry; we aren’t quite in Terminator 2 territory just yet).

Voice search and SEO

As voice recognition technology improves, the need for voice keyword research becomes important. Voice search is an increasingly popular market on Google – as many as 55% of teens and 41% of adults now use voice search queries more than once a day. (Source: Google Blog).

Voice search is a handy feature and, as it becomes better able to understand the semantics of language, is being used more and more as we multi-task while cooking, exercising or watching TV. We are asking virtual assistants and Google for the time, to call someone, to ask for directions – as well as random questions that pop into our head, like “How old is Samuel L. Jackson?”*

So how does this affect SEO? Predictably, more long-tail keywords have made their way into search queries, as more natural-sounding sentences are closer to the way that humans actually talk, rather than saying matter-of-fact things like “Samuel L. Jackson age.”

What voice search means for your website

When optimising your website to cater for voice search, think about the types of questions someone might ask Google and – just as you would for ‘normal’ SEO – create a strategy for how you can include these naturally in your website content.

Need a hand with that? Sodafizz rock at SEO. Get in touch.

*Real question I’ve asked Siri recently. He’s 67.

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