We’ve been reflecting on the results we have achieved for key clients in the lead up to Christmas, and what we’ve found is that boosting digital marketing activity around holidays can really pay off. For one retailer, a pre-Christmas push focusing on online sales by expanding targeting on Google Adwords and Facebook lead to a […]
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This year hot search trends for December in Australia included the Big Bash Cricket and the tragic car crash of actor Paul Walker. Last year
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What are Ad Extensions? If you’re using SEM you need to know about the importance of Ad Extensions to enhance your paid search performance. With added functionality, Ad Extensions give customers more reason to interact with your brand. Including Ad Extensions also improves your Page Rank on Google – so now all you need to […]
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October saw the majority of Australian searches focused on the NSW fires and news of the Rural Fire Service to keep updated with the widespread fires and those blazes now under control. Searches towards the end of the month were on new music tour dates in Australia for singers Katy Perry and Eminem.
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