Social Media School Tips continued…

On Google+ you can post updates, share content and ask questions. The ‘Circles’ feature is used to segment visitors and share the information, links and photos with the right circles. ‘Hangouts’ allows you to group video chat with your followers and co-workers face to face.

Use Google+ Circles to target your audience segments and post relevant information to your targeted business connections.

Register on LinkedIn and build your profile to gain business connections, find jobs or find potential employees who fit in with your business. LinkedIn also allows you to keep a list of contact details of people you know in business.

Make sure you have a link back to your website for those who want to find out more about you or your business.

Another micro-blogging social network site, Tumblr allows you to post not just content but photos, links, music, and videos alongside your text.

Follow other blogs and create posts to be shared on Facebook and Twitter.

Instagram is a platform to give people an insight into your business, your style and what happens behind the scenes through a series of pictures. Make sure your photos are in the right style of your brand and that you follow and engage your target audience.

Choose popular hashtags relating to your target audience to get your pictures noticed on Instagram.