Viral videos and their parodies
Not content with just having a massive viral reach, these videos have tapped in to an even bigger audience through the creation of parodies which have in turn been shared across social media. Find out more about the psychology of social sharing and why things go viral…
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Abandonment Issues
We’ve all been there. It’s late at night, you’ve had a few drinks and you’ve loaded up your shopping cart with all manner of quirky, interesting, must-have goodies only when you get to the checkout, you panic and abandon the whole thing. The online retail industry knows this as Shopping Cart Abandonment and it’s a […]
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Optimising for mobile
Australians love our mobiles. 86% of Aussies aged over 16 have a mobile phone and of those, 76% of 25-34 year olds have a Smartphone.
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Hot Searches – January 2014
This year hot search trends for January started 2014 off with sport leading the way, as the Australian Open began and a month of extreme heat and extreme cold around the world
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