The month of June 2013 saw a rise in searches particularly in entertainment with music and movie downloads, popular TV shows and electronics entertainment expo, E3 2013. June also saw the birth of Kim Kardashian’s baby, North West, and the Socceroo’s qualifying for the 2014 FIFA World Cup in Brazil.
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May 2013 Hot Searches included Sydney’s Vivid Festival and the news of Angelina Jolie taking preventative measures for genetic Breast Cancer. Mother’s Day was another popular search term along with TV series Arrow, The Block and The Biggest Loser.
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The hot topics for April 2013 included seasonal holiday, Anzac Day and TV shows, The Voice and Games of Thrones, showing the importance of seasonality in search marketing
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The hot topics Australians were searching for in March 2013 centred around the Easter holiday celebrations, sport and TV.
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