Hot Searches – April 2013 - Sodafizz

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

May 07, 2013
Sodafizz
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Hot Searches – April 2013

The hot topics for April 2013 included seasonal holiday, Anzac Day and TV shows, The Voice and Games of Thrones, showing the importance of seasonality in search marketing as they both featured strongly last year in April 2012 – Hot Searches.

April 2013 top searches for Australia and Worldwide was the Boston Marathon bombing that shocked the world.

Boston Marathon Bombing

The Boston bombing that occurred in mid April had thousands of people searching online for news updates and photos following the week of the Boston explosion all the way to the capture of the bombing suspects. Well wishers also posted on Facebook and social media with thoughts going out to those who died or were injured in the Boston Marathon bombing.

Anzac Day 2013

April searches again included the Anzac Day holiday with topics such as Anzac Day trading hours and Anzac Day services in Melbourne and Sydney being the most searched terms. Searches for Anzac Day dawn services were also popular.

The Voice Australia

The channel 9 show, The Voice 2013 has seen the return of judges Seal, Joel Madden and Delta Goodrem with the addition of Ricky Martin with Australians going online to read up on their favourite judges as well as watch the auditions. Searches for The Voice episodes and YouTube clips of favourite artists were also popular in particular contestant Harrison. Who do you think will win?

North Korea

The news that North Korea has threatened nuclear war on America and South Korea has been a talking point throughout April with searches increasing for the latest news both in Australia and America.

Games of Thrones

Games of Thrones TV series is continuing its high search volume from March into April. Searches included Games of Thrones torrent downloads, Pirate Bay movies and to watch on Project TV online for free.

Want to add some fizz to your Search Marketing activity in 2013? Get in touch to see how Sodafizz can help you reach your online marketing goals.

hot searches

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