search marketing

• Oct 26, 2011
• Sodafizz
• google adwords

Conversion tracking allows you to set up various goals on your website including key page visits or actions on your website such as completing a form. Setting up tags in your websites coding allows insight into what users do on your website. Running conversion tracking alongside your Google Adwords campaign will allow you the ability […]

• Oct 26, 2011
• Sodafizz
• google adwords

A users experience varies with their location, setting and time. Taking this into account, it is obvious users will respond differently on Mobiles, Desktops and Tablets. With increased sales of smartphones, tablets and other mobile devices in Australia it is worthwhile targeting these devices in your Adwords campaigns, having separate campaigns set up for each […]

• Oct 26, 2011
• Sodafizz
• google adwords

A recent feature to Google Adwords is their Click to Call feature. This feature allows advertisers to display a phone number as a link alongside their Adwords advertising to users searching on Mobile devices. This allows users the option to call the number displayed alongside Adwords ads as an alternative to clicking through to the […]