A users experience varies with their location, setting and time. Taking this into account, it is obvious users will respond differently on Mobiles, Desktops and Tablets. With increased sales of smartphones, tablets and other mobile devices in Australia it is worthwhile targeting these devices in your Adwords campaigns, having separate campaigns set up for each device type.

Google Adwords allows advertisers to set up campaigns targeting by devices, including tablets and other mobile devices with browsers.

This allows you to set up separate campaigns so that you can tailor your messaging specifically for different devices.

You can also choose where you send this traffic if a mobile/device friendly site gives a greater experience and usability for mobile/device users.

Targeting Devices via separately targeted Google Adwords campaigns will also allow you a greater insight into how mobile/device users are searching for you as well as how they use your products or offerings.