Introducing Twitter Advertising

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Nov 17, 2014
Hannah Mitchell
social media

You’ve just crafted a perfect Tweet using 140 characters or less. But the reality is your precious prose is likely to get lost among the 500 million Tweets sent into the Twitter-sphere each day.*

Never fear! Twitter has recently opened their advertising packages to small and medium sized Australian businesses. So now your Tweets stand a chance to reach your intended audience.

Like Promoted Posts on Facebook, Twitter Ads are designed to stand out and be highly engaging, with options to embed images, videos and links into your Tweets. And with object-based campaigns it means you only pay based on performance (leads, clicks, follows).

With a few options available, your business can now use Twitter Ads to:

• Grow your followers
• Increase clicks to your website
• Find leads and collect email addresses
• Increase Tweet engagement
• Direct users to download an app

All of these goals (except of course, website conversions) can be achieved without the user leaving their Twitter feed.

When combined with a cohesive online marketing strategy, Twitter Ads have been proven to work for a variety of businesses, from online and offline retailers, to software companies and even bakeries.

COBS Bread used Twitter Ads to bridge the gap between online and offline, directing foot traffic into their stores through a combination of strategy, content and Tweets. Their followers almost doubled, engagements with their Tweets were in the thousands and 37% of people downloaded their coupons. What’s more, their ROI with Twitter campaigns was higher than any other marketing channel.

COBS is just one of many brands who have started using Twitter Ads to benefit their business. Clothing brand Alter saw a 250% increase in followers, while Buzzstream attributed 24.6% of their software downloads to Twitter. Pact Coffee built brand awareness with over 5 million impressions and Flevy.com achieved their lowest cost per lead, compared to all other channels.

Want to find out how Twitter Ads can work for you? Get in touch to see how Sodafizz can help you reach your online marketing goals.

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