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Former Digital Director, TMS Australia
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David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

May 17, 2012
Sodafizz
email marketing

Mobile is on track to exceed desktop and webmail email usage by the end of the year

Mobile is fast becoming the platform of choice with people using their smartphones to do any number of things other than just to talk. From photos and Facebook updating to games and downloading apps, this change in how we are using our phones has put mobile on track to exceed both webmail and email desktop clients as the platform of choice to view emails.

The recent study by Return Path studied data over a 6-month period between March 2011 and March 2012 in nearly a billion data points to see how this growth was affecting email. The findings showed that webmail clients are in a steady decline as users opt for viewing email on their mobile device – a whopping 82.4% increase.

Apple devices rule the wireless airwaves

iPad, iPhone and iPod Touch accounted for 85% of all opens on mobile devices and Android mobile phones made up 14% of all opens. Amongst Apple devices iPad is increasing with readership going up by 5% in preference to reading emails on the iPhone.

Time of day is still a factor in the platforms people are using to read their email, with users preferring the desktop in the working week and their mobile at the weekend.

So what does this mean for email marketers?

Tracking the device on which your subscribers are being reached is key to keeping up to date with user behaviour when it comes to reading their emails.

With mobile platforms being used more and more, adapting your website or email campaign to suit mobile devices will result in a better user experience. If your mobile email marketing is well designed, users are more likely to want to convert or respond to your marketing messages.

Get in touch to discuss mobile email marketing solutions.

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