Google Mobile Ads

With increasing numbers of smart phones in Australia it is worthwhile splitting targeting Mobile devices separately in your Adwords campaigns.

Google Adwords allows advertisers to set up campaigns based on devices targeted, including smartphones.

This allows you to set up specific campaigns where you can tailor your messaging specifically for mobile users.

You can also choose to send this traffic to a mobile friendly site, giving greater experience and usability for mobile users.

Targeting Mobile users via specifically targeting Google Adwords campaigns will also allow you a greater insight into how mobile users are searching for you as well as how they use your products or offerings.