Search History - January 2012 - Sodafizz

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Jan 30, 2012
Sodafizz
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Search History – January 2012

January 2012, the search history focus is on sport, with tennis being the most searched term, a major change from Hot Searches – January 2011 when the devastating Queensland floods were the most searched item

As the New Year Begins the search terms for January are based around events that happen every year including the Australian Open, Australia Day and Big Day Out. Whilst logic may think that the search terms would be the same, there are new players, an up and coming hero and new bands that will change actual search history.

Australian Open 2012

Bernard Tomic has been a favourite in searches this year along with his girlfriend Donay Meijer who has been popular with photographers. As with last year, searches included live tennis matches, scores, players and results queries. Novak Djokovic went on to win the Australian Open and has been a high search term in the past week.

Chinese New Year

The traditional Chinese Holidays fell on the 23^rd January this year and welcomed the year of the Water Dragon. Searches on events and horoscopes were high as well as searching the Chinese Dragon to find out more about what this year means in China’s tradition. Year of the Dragon ends February 9, 2013.

Events

Once again Australians got in the spirit to celebrate Australia Day with searches on celebrations, events and fireworks. As Big Day Out 2012 approached searches on tickets, timetables and lineups were high. The festival began in Auckland on 20^th Jan and finishes in Perth on the 5^th Feb.

Home and Away

Those who love the popular TV soap “Home and Away” have been gripped by the storyline with many searching “does Charlie die?” The actress Esther Anderson, who plays Charlie, has been written off the channel 7 show after her character dies.

SOPA and PIPA

The SOPA (Stop Online Piracy Act) and PIPA (Protection IP Act) legislation is designed to protect Intellectual Property rights online. However, there has been a lot of controversy in Australia around the legislation going too far with many viewing it as an violation of freedom of speech and others saying that it gives a select few power to control what happens on the web. The US bill will be voted on in early Feb.

Want to review your Search Marketing activity in 2012? Get in touch to see how we can add the fizz to your online marketing.

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