Facebook and Google Trends

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Facebook and Google trends - January 2016

Feb 15, 2016
Lani Oaten
google adwords

What’s Trending – January 2016

In the first month of 2016, Australians voted in Triple J’s Hottest 100, watched lots of sport and mourned the passing of two legendary entertainers. Check out the rest of the Facebook and Google trends for January.

GOOGLE AND FACEBOOK: DAVID BOWIE

Music legend and innovator David Bowie passed away on 10 January, two days after his 69th birthday and the release of his last album, Blackstar. Searches peaked the day after his death, as Australians searched Google for confirmation of his passing. A hugely influential figure in the world of music, film and fashion, fans Australia-wide mourned Bowie by giving their condolences on Facebook and searching for his music on YouTube.

GOOGLE AND FACEBOOK: ALAN RICKMAN

Just four days after the news of David Bowie’s passing, it was announced on 14 January that Alan Rickman had also died after a battle with cancer. Australians flocked to Google and Facebook to celebrate the actor by taking a look back at his expansive and diverse career. ‘Alan Rickman movies’ was a popular related breakout term on Google, and Harry Potter fans mourned his passing by searching for Severus Snape, his much-loved character in the films.

AUSTRALIAN OPEN

Interest in the Australian Open grew by the day over the course of January in the lead up to the finals on 30 January. This Australian Open was particularly notable for Lleyton Hewitt fans as it marked the end of his 20-year professional tennis career, and he was one of the popular rising related search terms on Google, as was winner Novak Djokovic and runner-up Andy Murray.

MUSIC CONCERTS AND FESTIVALS

Facebook users let the good times roll in January in what was a busy month for big summer music events. Field Day festival, Gary Clark Jr.’s Opera House performance and Leon Bridges’ first Australian tour were all popular topics amongst Facebook users.

THE HOTTEST 100/AUSTRALIA DAY

As Australians geared up for the public holiday off on 26 January, so too did their entries into Triple J’s Hottest 100. Voting closed on Friday 22 January, with searches peaking on Thursday 21 January, as voters scrambled to get their top ten tracks of the year into the running for number 1. As Australia Day loomed closer, Googlers also wanted to know about trading hours of major supermarkets, what the weather was going to be like and if there were any fun events on.

SPORT

The Big Bash League and anticipation for the Super Bowl in February were both popular conversation topics on Facebook. The Doritos “Crash the Super Bowl” competition, where fans can submit their own advertisements to air during the game, was a particularly popular topic with older women.

THE REVENANT

Hype for Leonardo DiCaprio’s new film The Revenant peaked the weekend of 7 January, and dipped and peaked on the weekdays and weekends thereafter as Aussies flocked to cinemas to view the film. Some Googlers needed a bit more background information before committing to buying a movie ticket – “The Revenant trailer” and “The Revenant review” were popular related rising search terms. Movie lovers in Canberra and the Gold Coast were the top searchers, followed by Melbourne and Adelaide.

Want to add some fizz to your Search Marketing activity or your Social Media content strategy? Get in touch to see how Sodafizz can help you reach your online marketing goals.

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