royal wedding

Hot Searches – April 2011

Sodafizz review Australian Search Engine history to bring you our monthly update of hot searches.

Here are the top 5 hot searches for April 2011 using data from Google Insights and Yahoo! Buzz.

 Events and Entertainment along with Public Holidays made up the hot searches last month, with the Aussie love of sports filtering through to search.

The Royal Wedding

Nation-wide (as well as globally) there was huge interest in the build up to this event. Varied searches related to the couple and their big day, as well as their post-wedding plans.

Easter

This Australia-wide public holiday generated large volumes of searches relating to not only the religious side of the day, but also public events including NSW Easter Shows.

Anzac Day

Australians made many ANZAC related searches during April relating to marches, events as well historical information about the day and its meaning.

Justin Beiber

This teen sensation made a huge impact on his way across Australia on his April tour with many searches relating to him, his shows and his songs.

AFL

As the season continued, so did the large volume of interest in the sport through searches made relating to teams, players, schedules, ladders and games.

These fluctuations seen month to month show how seasonality or new events can affect searches. Stay active managing your campaigns, and get on top of search marketing.

Get in touch to see how Sodafizz can help you with your Search Marketing campaigns.