Hot Searches - December 2013 - Sodafizz

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"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
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David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
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Danin Kahn
Founder & Chief Eco Officer, Todae Solar
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Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Jan 13, 2014
Sodafizz
google adwords

Hot Searches – December 2013

This year hot search trends for December in Australia included the Big Bash Cricket and the tragic car crash of actor Paul Walker. Last year, Hot Searches – December 2012 there were similar topics searched including Christmas and the Boxing Day Sales as well as the ever popular Mega Lotto Draw.

Paul Walker

The tragic news of the death of Fast and Furious actor, Paul Walker over the thanksgiving holidays continued to remain top of Australian searches into December. Searches on updated news on Paul Walker and his daughter Meadow Walker were most prevalent with searches on the car crash and the Fast and Furious movies for which he played the lead role.

Cricket

Cricket continued to be popular into December with Australians winning the Ashes and the T20 Big Bash League beginning. Searches for the live cricket scores for the Big Bash Cricket in Perth and Adelaide were also popular.

Christmas

Top searches included sending Christmas messages to wish friends and family a Merry Christmas. Searches for opening hours were also high for shops on Christmas Eve, in particular, Westfield shopping centre, Woolworths and Coles.

Shopping

Continuing on from Christmas Eve searches for Kmart, Target, BigW and Coles trading hours were high with searches for Boxing Day Sales at Myer, David Jones, and JB Hi Fi the most popular.

Lotto

This year mid December had an Oz Lotto Draw with a jackpot of $70 Million with Australians going online to check out the winning lotto numbers and the lucky lotto winners. The $30 Million Mega Draw this year was drawn on 4 January and also caused searches to spike as people went online to try their luck a second time.

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