Hot Searches – February 2013 - Sodafizz

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"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Mar 06, 2013
Sodafizz
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Hot Searches – February 2013

Top searches for February 2013 were very similar to last year, February 2012 – Hot Searches, with the annual day for romantics, Valentines Day and the popular My Kitchen Rules TV show, again predominant on search history throughout February.

This year top of searches both in Australia and worldwide is the Harlem Shake dance craze, a vast contrast to February 2012 and the shocking news of Whitney Houston’s death.

The Harlem Shake

Labelled the new ‘Gangnam Style’ of 2013, the Harlem Shake has gone viral with searches peaking for YouTube clips, videos and mp3 downloads of the music dance track. Released by a Brooklyn DJ named Baauer back in June 2012, the song has taken off with the original YouTube clip and comedians doing their own versions of the Harlem Shake in more than 70 videos.

My Kitchen Rules & The Block

Channel 7 TV show, My Kitchen Rules 2013 is just as popular as last year with searches on mkr rules, recipes, facebook and the mkr cheating scandal. The most searched contestants this year were the self-named ‘Spice Girls’, Jessie and Biswa. My Kitchen Rules has been popular in TV ratings this year beating rival shows channel ten’s Masterchef and The Block on channel 9. However, The Block All Stars 2013 continues to be popular in online searches for episodes with the block contestants, Amity and Phil & Dan and Dani being the most searched couples.

Days of Celebration - Valentines Day & Chinese New Year

Australians went online to search for Valentines gifts, cards and ideas as well as Funny Valentines, quotes, poems and messages to get inspiration from and wish loved ones a Happy Valentines Day. Chinese New Year fell on the 10 Feb 2013, and celebrated the year of the snake according to the Chinese Zodiac. Searches were high on Chinese horoscopes, Zodiac signs and the meanings behind the Year of the Snake.

Mathletics

With hundreds of schools and homes signing in to use the Mathletics online learning resource, the searches have risen as students go back to school with searches peaking on weekdays. Top searches included cool maths games and the mathletics login or sign-in pages. For younger students the ABC Reading Eggs has also spiked in popularity for reading skills and educational games in the classroom.

NRL/AFL

Whether you are an AFL or NRL fan, February is the month that the rugby begins and Australians start searching for dream teams, fixtures, results and all stars. Searches were particularly popular for the Supercoach AFL and NRL fantasy leagues, the AFL NAB cup, live matches and the NRL 2013 draw.

Want to add some fizz to your Search Marketing activity in 2012? Get in touch to see how Sodafizz can help you reach your online marketing goals.

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