Hot Searches – July 2011 - Sodafizz

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Aug 08, 2011
Sodafizz
search marketing

Hot Searches – July 2011

July saw a wide range of search terms relating to issues and events appear in searches conducted in Australia.

Check out the top issues and events searched for in the Sodafizz Hot 5 searches July 2011:

Le Tour De France

This event, loved worldwide, took place in July. There was huge Australian interest in Aussie hopeful – and eventually winner – Cadel Evans. Many searches this month were made relating to Evans and the Tour. Searches continued after Cadel won event, the first time for an Australian.

Tax

As tax time rolled around again this year, many searches were made by Australians enquiring into their taxes or trying to find information. Increased search interest in E-tax related terms as well as terms relating to the ATO and tax related businesses were also recorded.

Rupert Murdoch

As this ex- Australian media mogul and his British newspaper “News of The World” underwent investigations, many of July’s searches were made by Australians keen to find out more news about Murdoch and his empire.

Harry Potter

July saw the release of the final instalment of the Harry Potter movie series not only in Australia but worldwide. The book and movie series are hugely successful in Australia leading to many searches relating to Harry Potter and its final film’s release in Australia during July.

Amy Winehouse

The English soul singer’s untimely death in late July lead to Australians searching for news articles, as well as links to her music and videos. Winehouse had previously been a commercial success in Australia and has recently seen posthumous chart success in Australia.

Search is an ever changing environment, staying atop of all online trends ensures your own marketing campaigns work to your advantage.

Get in touch to see how Sodafizz can help you with your Search Marketing campaigns using online trends to help drive more traffic to your online business.

hot searches

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