Hot Searches – October 2011

October top searches was dominated by Apple with new releases of products and software as well as the sad passing of Steve Jobs. Australians also searched strongly for upcoming festivals and events.

Below are the Sodafizz hot 5 searches for October 2011:

Apple CEO Steve Jobs

Apple CEO Steve Jobs has been one of the most searched people this month following his death on October 5th with many checking out his famous commencement speech at Stanford University.
With the launch of the new Apple iphone 4s searches related to price, features and iphone providers have been high. People were also searching downloads of the new ios5 update and the siri personal assistant feature.

Marco Simoncelli

The tragic death of Marco Simoncelli has been a highly searched topic both in video, youtube and search news. The Italian motorcycle racer, died in the Malaysian MotoGP crash in Sepang on October 23.

Festivals

With the release of lineups for Soundwave, Big Day Out and Future Music, there was a huge interest in festival related searches. This also included searches on ticketec and tickets for 2012.

Halloween

With Halloween on the last day of the month searches in relation to Halloween costume ideas and games spiked.

Gaddafi

Searches on the death of Libyan former dictator, Muammar Gaddafi, killed by rebel fighters in Sirte, have been high; with many searching for photos, videos and on YouTube.

Search is an ever changing environment, staying atop of all online trends can be used in your online marketing campaigns to work to your advantage.

Get in touch to see how Sodafizz can help you with your Search Marketing campaigns using online trends to help drive more traffic to your online business.