How to Optimise Pinterest for SEO

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

May 06, 2016
Lani Oaten
social media

How to Optimise Pinterest for SEO

Don’t underestimate the value of Pinterest for SEO. It is in itself a powerful visual search engine, but it can also be optimised for good old-fashioned SEO purposes, too. This is because Pinterest allows your content to be easily shared, increasing referral traffic and external links and driving traffic back to your website.

But if you’re wondering how to optimise your presence within the platform itself, there are a few things you can do to boost your profile.

Pick the right username

First things first, when you’re setting up your Pinterest account, you need to pick a username that will act as your identity as well as a keyword for finding your business. The most obvious one is your business name.

Pin vertical images

One of the most common mistakes on Pinterest is using too many horizontal images, which don’t show up as well on both desktop and mobile devices because they occupy less space. Remember to predominantly use vertical images, as these will also look better on mobile devices.

Clean up your boards

No one likes entering a cluttered room, and the same goes for your Pinterest boards. Keep them neat and tidy with creative board descriptions and titles that implement the use of relevant keywords. And when it comes to the cover images for your boards, pick out attractive images that best represent what each board is about.

Do keyword research

Like you would a normal SEO strategy, up your Pinterest game by doing some keyword research. The best way to find the right keywords for your pins? Use Pinterest’s search tool to perform extended searches to see which keywords Pinterest bunches together, which results show up first, and which keywords the automatic suggestion pairs together.

Get pin descriptions right

Increase the chances of your pins gaining traction with other Pinterest users by including thoughtful pin descriptions with relevant keywords. Try to aim for text with a natural flow that describes your image accurately.

Don’t use hashtags excessively

Like Instagram, Pinterest is a highly visual platform that relies on beautiful imagery to captivate users. Hashtags on Pinterest aren’t necessary, but they don’t hurt, either – it’s best to find a happy medium that doesn’t go overboard. Try to let your images and pin descriptions do most of the talking, and think of hashtags as a “nice to have”.

Verify your website

Increase your authority as a brand on Pinterest by verifying your website. This means that any pin that came from your site (whether you or someone else pinned it) will add your profile picture to that specific pin. Verifying your website will also make a small red tick appear next to your username and will allow you to access Pinterest Analytics.

Keep the content coming

When creating your social media content calendars, don’t forget to factor in activity for Pinterest. Like Facebook, you need to spend a certain amount of time each week curating quality content that will be relevant for your audience niche. And don’t forget, Pinterest is a great way to circulate evergreen content – perfect for SEO as this will be forever relevant content that drives traffic back to your website.

Want to know how to optimise your Pinterest for SEO and increase your Pinterest exposure? Sodafizz rock at social media. Get in touch.

Comments are closed.