If You're Not Using Facebook Ads, You Should Be

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

If you're not using Facebook Ads, you should be

Jan 23, 2017
Lani Oaten
social media

Why You Should Use Facebook Ads

Want your business to be successful online? It’s time to up your social media game – it’s more straightforward than you think!

Social media, particularly Facebook, is a fantastic way to increase exposure for your business, as well as generate new leads and drive traffic to your website. This is because Facebook Advertising has exploded in the past few years as a means to help businesses put their best foot forward online, without the insane costs of traditional forms of advertising like on television and in magazines (sorry, Mad Men, your time is up).

If you’re not using Facebook Advertising, it’s time to wake up and smell the roses – it’s simply one of the most effective ways to reach your target audience in the age of the Internet.

Don’t believe us? These cold hard truth bombs should get you thinking…

Social media is where everyone hangs out

While you’re out there guessing where your target audience is, your competitors are reaching them directly on Facebook. In case you hadn’t noticed the masses of people you see everyday buried in their smartphone screens, we’ll let you in on a little secret: pretty much everyone and their dog hang out on Facebook. In Australia, there are over 15 million Facebook users (Source: Frank Media). Just saying.

You need more than organic reach

Consistent, high quality organic content is going to provide credibility to your Facebook page and allow you to maintain a good rapport with your followers. But the reach of organic content needs to be propped up by a good Facebook Advertising strategy, because organic reach is a dying breed. Facebook has slowly been reducing the visibility of organic posts for years in a bid to get more advertisers on board. The good news is that Facebook Advertising doesn’t cost a bomb, with the average Cost-Per-Like and Cost-Per-Click sitting at as little as $1 (depending on your industry and audience).

The targeting is out of this world

Forget aimlessly trying to reach a certain demographic through an almost entirely un-measurable form of advertising, like a full-page ad in a magazine. Facebook has targeting options that allow you to pinpoint users in certain locations, as well as targeting by demographics like age, gender, interests, behaviour and their connections on Facebook. You can also target users by their recent purchases and important life events, and layer all these targeting options to create your completely customised dream audience.

Social remarketing is the new black

If you want to go the whole hog with reaching your desired audience and encouraging conversions, social remarketing – in addition to Facebook Advertising – will really supercharge your strategy. Facebook remarketing is a powerful technology that displays ads to users already interested in your company, and even specific products that you sell, by targeting Facebook users who have visited your website and viewed certain products and pages. This is a powerful method to really push your priority products and services.

Agencies can do all the work for you

The best thing about Facebook Advertising? Like many other digital services, digital agencies (we’ve been running Facebook Ads for clients for over four years) are well versed in Facebook’s idiosyncrasies and the nitty gritty of effective social media strategy. Agencies can advise on best practice for creating imagery, compelling social copy and crafting highly targeted audiences, as well as ongoing management, optimisation and reporting.

Need convincing? Using Facebook Ads, we recently grew LJ Hooker Lismore’s total audience by 102%.

Make 2017 the year you get busy with new business. Speak to us about how Facebook Advertising can help you reach your your business goals today. Get in touch!

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